Don't be thinking, that creativity is such a good thing. It's a high-risk/high-return strategy. So if you're creative... You guys are going to have a hell of a time monetizing your creativity. It's virtually impossible. It's really, really difficult.
Because, first of all, let's say you make an original product.
You think the world will be the pathway to your door, if you build a better mousetrap. It's like, that's complete rubbish. It isn't- it isn't true in the least....Jordan Peterson - Why Being Creative Is Problematic And Even A Curse